LogoJET’s newest printing venture has its roots based in a long-ago shopping trip for a candy confection. Susan Cox, LogoJET founder and CEO, was seven years old when her mom took her to buy a hollow chocolate egg. Two ladies were nearby and for an extra fee, they would pipe the child’s name on the bunny in white icing. “When I saw my name on that bunny, it clicked that this was for me. They personalized it right there,” Cox said. “I didn’t want to eat it. It was no longer just a chocolate cand...